Strathearn Art Walk - Fun in the Sun

Finding some shade!

On Saturday, I  set up my booth at the annual Strathearn Art Walk.  It was a beautiful day, with lots of great artists / vendors and the weather helped draw a record crowd. This was my fourth art fair experience and probably the most successful one.  I had lots of wonderful people stop by and received some very positive feedback.  I managed to sell 3 original paintings, a few prints / cards, 3 potential commissions and made some great connections with other art minded people.  

Thankfully, my wonderful spouse helped me haul and set up / take down everything and gave me a break part way through.  I managed to race around the site to check out other booths - there were approximately 300 of them, so it took me awhile.  I especially enjoyed meeting some of the other artists and seeing their work.  I held a free giveaway draw for one of my prints, which was a good idea, as I now have a potential commission from that.

So my take-aways from this art fair:

1)  WEATHER is probably one of the biggest factors to a successful amount of traffic through your booth.  Not much you can do but come prepared and hope it is nice out!

2) LOCATION - the park was a really nice spot and most booths had great flow through of people.  Mine was right on a walking path, lots of people wandering by, you did not get to choose though.

3)BOOTH SET UP - not too crowded with stuff, lets more people wander through and looks clean.  

I did not bring a lot of extra art, so when I sold my pieces I didn't have much to replace them with - lesson for next time

4) SIGNATURE PIECE - wow, so many people stopped in because of my large central painting of the mountain town - trying to guess where it was.  Excellent way to start a conversation.

5)BE PREPARED - I finally had my Square credit card reader, a proper cash box, wrapping material for sold paintings - lots of business cards.  I seemed professional this time!!  I did run out of drinking water for myself and so did many food vendors, so I was pretty parched by the end.  More water and snacks next time.

I brought my Plein air easel and paints but as it was sooo busy I didn't have time for that.  I still think it is a good idea if it were a bad weather day though.

Check out this link for some good tips I reviewed (afterwards for some reason) Bob's ideas for art shows

Completed Series

Well this is the second painting of the old blue truck, entitled 'Out to Pasture'.  I enjoyed trying to get the rust and I really liked the bright purple peeking through here and there.  I am attempting a quick dry in the sun, so that the painting will not be tacky on Saturday for the Strathearn Art Walk.  It is the second largest art fair in Edmonton, with tons of vendors, music, food trucks, etc.  Hoping the weather holds!

First Artist Demo

Yesterday was my first ever artist demo at The Fernie Arts Station. Being a beautiful Saturday afternoon I was not surprised that the audience was small, but that was probably a good thing as I wasn’t nervous and they were nice with no heckling!  I was surprised how quickly the 2 hours went by, initially thinking I would wrap it up early, but did not.

What worked well:
I did the demo in a similar fashion to the baking shows.  I had 3 canvases of the same size. One was just a gessoed and toned ‘blank’, the second had a completed under painting and the third was the fully finished version.

I started with my blank toned canvas and described how I prepped the canvas. Then I showed my sketchbook and talked about my drawings and studies for prepping and planning
I began the drawing on the canvas with diluted oils and got half way done, then asked if they had enough and wanted me to move on to painting.  UNANIMOUS yes.

  Hmmm... it was a good time to throw in a joke - why did Van Gogh become a painter? Because He didn’t have an ear for music. GROANS. Moving on.

Started the darks and shadows first with thinned oil paint.  Then mixed up sky colour, then lightest grass colour and covered the largest areas first. Then tackled the house and soon enough time was up.There were of course questions throughout which I hope I answered without babbling too much.  I think I would sometimes go off on tangents but hope they got their questions answered.  I showed the completed version earlier on in response to a question.

I think I would be good to go if I ever had to do another demo someday.  The pre-planned and finished painting steps worked well for me, as there were no surprises.  I do like to plan ahead!

All in all a positive experience for me, hope it was okay for the audience.  It would be worthwhile having someone video the talk so I could cringe and watch it all later to see what was working best. Many thanks to Jackie at the Arts Station and the women that attended!

Fernie Arts Station
 
Photo courtesy of Jackie from the Arts Station

Art Fair - To Do or Not to Do...

Last night was my first 'Art Walk / Fair' of the year.  This one was Art Walk St Albert and it is held on the first Thursday of the month from May until September.  I was actually supposed to have also been in the May Art Walk, however it was snowing and cold that day before and morning of, so I pulled out of that one, fearing for my art and my toes. Here is some info for VENDOR artists considering a booth at any art fair.

- The  Cost. St. Albert Art Walk is free for outdoor vendors to set up, who have applied.  This is great if you are just starting out and want to test the water's. ( It's great for anyone really).  check out prices of applying when you want to do an art fair.

- The location. This one was great, as it is in front of St. Albert Place which holds a library, studios, City Hall, the Arden Theatre.  Quite busy with people coming and going for the first while.
You get plenty of exposure, even if you aren't making sales.

- The Duration of the Art Walk.  Lots of work to prepare for a short duration Art Walk - from 6 until 8:30 pm.  I spent most of the day before-hand setting up my tent to make sure I had all the bits, laying out my paintings, making portfolio, labels, price lists, etc.  With time I will get faster at doing this.

- Weather - it is uncontrollable - I came prepared with gloves, toque, layers - but we were all a little chilly.

-Your set up.
Costly Version.  We lucked out, the rain held off and the wind was moderate.  Saw 2 easels go down and I was eyeballing my neighbours tent as it was not pegged or sandbagged.
Your options are - going big and getting the tent and its accoutrements - which DEFINITELY REQUIRES 2 PEOPLE for set up and takes MUCHO time.  I purchased my tent on-line from Impact Displays for about $380 and search their website well, as I found a package that includes all 4 walls and a small awning for just about the same price as just the tent.  It comes in a handy wheeled bag that almost fits everything back in again, but not really.  My display racks were 8' lengths of wire shelves from Canadian Tire or Walmart, that are zip tied together.
- Staying small and portable, which my neighbour on the other side had, with a nice professional display rack and table that looked like if it started raining she would be warm and dry in her car before I could hardly get started!  She had an additional box of prints and other items to show people who were interested in her art stored neatly under her table.

- The People.  This was a very friendly location.  Most people had positive comments and didn't mind chatting.  I gleaned information on which paintings they reacted most positively too and kept track in my guest book.  (COWS!) Most were just browsing but I enjoyed chatting.

- The other artists - all super friendly and very willing to share their tips and tricks.  THANK YOU for sharing info on who your printer is, where to get the best prints, etc.  It was recommended that I get some prints made of my work to sell at a lower price point for those who could not afford the original oil paintings.  Guess what I am doing today!

Plein Air Convention and Expo PACE19 overview

I returned 2 days ago from a 5 day trip to San Francisco, CA, where I attended the 2019 Plein Air Convention and Expo #pace19  This post is a review and highlights for me from the trip, in case you decide to attend one (next year it is in Boulder, Colorado), which I highly recommend doing.  I kept a journal while attending and it is almost half filled with notes, tips and sketches.  Below I have a summary of Days 1 and 2.  Will do Days 3 to 5 in my next post.

Best Things
1.  AWESOME ARTISTS providing instruction and demos from early in the morning until late evening.  As an oil painter I attended the relevant oil painting demos, but there were also pastel and watercolour painters here.
2.  MARKETING BOOTCAMPS - Eric Rhoads  provided an early morning Art Marketing instruction with a ton of tips and info.  Very worthwhile for me as an 'emerging artist'.
3.  PLEIN AIR PAINT OUTS - great opportunity to paint urban and landscape around San Francisco and in Sonoma.
4.  Expo / Vendor Hall - excellent opportunity to purchase great artist supplies.  I bought panels, brushes, containers, paint and a Shelby Keefe video at discounted prices.
5.  PRIZES - lots of giveaways.
6. PEOPLE -Plein air painters are a nice bunch of people and it was amazing how when you get chatting you find you have a lot in common with others.

CHALLENGES - finding time to eat and sleep.

Detailed Info

Day 1- Wed, April 24th - Left Edmonton, AB at 4:15 am - Arrived at the hotel at 1 pm and headed off to the Expo hall for a demo by
Kathleen Hudson at 2 pm. She had a beautiful demo, several good tips  TOP TIP: uses small hand mirror to check her painting, to ensure values are all reading properly.

3pm  Newcomers Orientation - helpful

4 pm - Opening Ceremony - high energy - every day of the conference there were awesome prizes, such as paints, brushes, a PACE trip, videos, etc. and at least 6 or more people got a prize daily.  Although I never won anything, our registration package had some cool free stuff and often when you bought something in the Expo hall at the vendor booths they had a freebie included or had reduced prices.

7pm - 5 Artists one Painting - this one was fun to watch as Shelby Keefe, Paul Kratter, Larry Moore, Charlie Hunter  and Cynthia Rosen had roughly 20 mins to take a turn working on one painting.  Lots of cheeky dialogue amongst the artists and the challenge involved in not painting entirely over the previous artist's work.

Exhausted - Sleep

Day 2

6:30 am Eric Rhoads - Art Marketing Boot Camp - wow! Lots of helpful tips crammed into 1 hr, 15 mins. Top tip - Persistence 20% of work week is marketing

Excellent info for me as an 'emerging artist' to make sure I get on top of my social marketing now if I want to grow my 'art business'. 4 PAGES scribbled down in this time.

-  Michael Situ Demo - Highlighted always thinking about contrasts to add interest and balance the painting - Light and Dark, Warm and Cool areas.  Loved his colour use.

Kathleen Dunphy - I ran off to catch the end of Kathleen Dunphy's presentation as it was running concurrently to M. Situ's.  Top Tip: sometimes you have a Focal Path leading you around the painting and not just a single focal point and ALWAYS draw!

Brian Blood - did a San Francisco street scene, appropriately dressed in his hippy tie dye t-shirt.  I had one of his videos previously, so I really enjoy his use of light and colour.  Top Tip - gather info in your Plein air painting focusing on tone and value and being conscious of moments and changes that provide interest.

Randall Sexton - 

Car Portrait - he starts with big shapes blocked in vs drawing, cool to watch.

Plein Air Painting - took the bus to Chrissy Field below the Golden Gate Bridge.  Rude introduction to our Plein Air as it was cold and windy.  I should have worn another layer and had gloves.  Also I should have had my easel properly situated and weighted down as it blew over and I lost all my brush cleaner, which landed on my painting.  Learning many lessons!  Packed up and sketched instead, which I enjoyed too.

Scott W Prior - Urban night scene - Scott completed a painting that he had already started, showing us how he added the details to finish off a rainy, night urban scene of a street car.  Cool! Sorry the picture is very poor, check out his website instead.

Let's talk about your values...

I am focusing more on my values lately - not the kind that make me a better character but the light and dark values of my paintings.  It has been said by many an artist instructor that if your values are correct then you can paint whatever colours you like.  So I am working on the iconic fall trees - from a photo I took while 'camping' in Banff when it snowed in September.

IN PROGRESS - 48 x 36 oil on canvas

Purple with a Purpose

I was so excited this morning to hear that my painting, 'After Work Walk', went for $500 at the Purple with a Purpose fundraiser for pancreatic cancer.  Thank you to the person who bid on it!

This fundraiser is especially important to me as many of my family members are affected by this type of cancer. My Dad passed away from pancreatic cancer and the family carries a genetic mutation that causes this type of cancer.  The money goes to pancreatic cancer research - which is really needed as this is one of the mostly deadly cancers out there.  Donate at this link to help with pancreatic cancer research!

After Work Walk - Oil on Board

Pet Painting

Well, the snow continued and the 9th annual Art in Our Park on Saturday had to be cancelled. sigh... I guess I will be very ready for next year and have time to work on a few new paintings.  In the meantime, I finished the above pet portrait for my niece.  It was a lot of fun doing this little 8x8 oil painting.  

The small painting was a nice break as I am trying to paint a large 36"x48" and am in the fear stage right now.  The fear stage is when it looks kind of good, you can see where the painting is headed but now I fear I will screw it up.  So I am avoiding it.  I think these smaller confidence boosting paintings help, maybe I will do some more today.

HOT painting

I tried another day outdoors, painting the same bridge again.  I found a painting buddy, Alina, to come with me and it was nice to have company.  The mosquitoes were particularly fiesty but as it got hotter out they were smart and found the shade.  We did not and sweated away - not used to the heat.  BUT i am not complaining, our summers are short.    I cranked out one little study and then started doing some rock portraits - close ups of what was right in front of me.  I even tried the beer can left in the river.  I did pick it up when I left to throw out and wondered what someone coming down the trail might think of me with my backpack and beer can...but luckily passed no one on my way out.

Building Art Edmonton Day, April 26, 2018

 Lately the posts have been few and far between.  I have been working on 2 commissioned paintings for Alair Homes to celebrate April 26, 2018 which is Building Art Edmonton day.  Thanks to Natalie Harper, from Harper PR for including me, I have had much fun painting these 2 pieces - which I will post next week after the celebrations.

Work at the Art Gallery of St Albert has been pretty busy this spring, too.  The kiddos in the art classes are feeling full of spring cheer - FINALLY the snow is melting and we are all thrilled to see the sun!!

Small portion of a 16x20 acrylic on black gessoed canvas